Sponsorship

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The Talisker Whisky Atlantic Challenge offers potential sponsors, brands and ambassadors the opportunity to raise the profile and brand perception of their company on a national and international scale. Sponsoring a team’s challenge gives companies and brands the opportunity to align with a project that not only represents the core values of their business, but also gives access to a potential audience of more than 3 billion people worldwide.

Sponsor Benefits

£150m+

Total PR & Marketing Value

125m+

Audience Impressions

55m+

People Reached

20m+

TV Coverage

2,105

Total Articles printed across the globe

15m+

Unique People Reached

As a Corporate Partner with This Way Up, your business will have a unique opportunity to raise its profile and brand exposure on a global scale before, during and after the 2022 Talisker Atlantic Challenge.

This will include social media campaigns in the lead up, press events, training sessions/sponsorship events and many more unique opportunities.

In exchange for your financial support, your business will benefit through increased PR, brand exposure and outreach through international media coverage and events. This will be supported by the Atlantic Flyers’ team and Talisker Whisky Atlantic Challenge’s coordinated PR campaigns.

This is a unique opportunity to partner with a highly motivated, dedicated, and engaging team, who are ready to push themselves to produce the highest return on investment for our Corporate Partners.

Be part of our adventure, be charitable and be part of a winning team.

Platinum

Branding

  • Designated ‘Title Sponsor.
  • As negotiated a portion of the boat painted or vinyl wrapped with your branding.
  • Logo approximately 3 feet on the hull of boat in a prime position designating you as our ‘title sponsor'.
  • Your company weblink and X-Large logo clearly displayed on our website.
  • Large company logo (front or back) on all clothing worn before, during and after campaign.

Media

  • Your company mentioned in public and press events.
  • Regular mention on social media throughout campaign.
  • Team endorsement of your product or services on social media, our blog, or videos.
  • Banner ad on website.

Corporate Engagement

  • The team or team members as available will present the story of their venture at any corporate event of your choosing. (cost of travel/accommodations provided by sponsor).
  • Access to training sessions
  • Autographed team picture of arrival.
  • PR shoots with partner pre and post row.
  • Invitation to all fundraising events.
  • Rights to use of videos/photos and press releases.

Gold
Branding
  • Your company logo approximately 2 feet position on the boat in clear view (see boat diagram).
  • Your logo on all clothing worn before, during and after campaign.
  • Your company’s weblink and large logo clearly displayed on our website landing page.
Media
  • Your company mentioned in public and press events.
  • Regular mention on social media throughout campaign.
  • Team endorsement of your product or services on social media, our blog, or videos.
Corporate Engagement
  • The team will be available to present the story of their venture at a corporate event of your choosing.
  • Access to training sessions.
  • Autographed team picture on arrival.
  • PR shoots with Gold Shark partner pre/post row.
  • Invitation to all fundraising events.
  • Rights to use of videos/photos and press release.

Silver
Branding
  • Your company logo approximately 1 foot on boat in clear view.
  • Your logo on all clothing worn before, during and after campaign.
  • Your company’s weblink and large logo clearly displayed on our website landing page.
Media
  • Your company mentioned in public and press events.
  • Regular mention on social media throughout campaign.
Corporate Engagement
  • The team will be available to present the story of their venture at a corporate event of your choosing.
  • Access to training sessions.
  • Autographed team picture on arrival.
  • PR shoots with Gold Shark partner pre/post row.
  • Invitation to all fundraising events.
  • Rights to use of videos/photos and press release.

Bronze
Branding
  • Your company logo approximately 6-inch visibly displayed on the interior of the boat.
Media
  • Your company’s weblink and medium logo clearly displayed on our website landing page.
  • Invitation to all fundraising events.
Corporate Engagement
  • Invitation to all fundraising events.
  • All donor names placed on webpage with photo at donors request.