The Talisker Whisky Atlantic Challenge is an annual trans-Atlantic rowing race, in which around 40 teams compete – from solo rowers up to crews of five – to be the fastest boat to row the 3,000 miles. Rowers from around the world gather in the race village in San Sebastian in La Gomera, Canary Islands and row non-stop across the ocean to Nelson’s Dockyard, English Harbour, in Antigua & Barbuda, starting in December and usually arriving 5 to 7 weeks later.
The extreme endurance race, which attracts individuals who want to test themselves mentally and physically beyond their limits, is the premier event in ocean rowing and team This Way Up cannot wait!
We are Team This Way Up – four endurance athletes who have all recently turned 40 and can’t resist a challenge! Between us we have climbed mountains and completed marathons and triathlons. Rowing the Atlantic feels like the next big adventure that we’re all hungry for – the ultimate mental and physical challenge.
We are also ambitious to use this personal challenge for good, so we will be aiming to raise £250,00 for Starlight UK, who use the power of play to make the experience of illness and treatment better for children and their families. With young children ourselves, we understand how important play is in a child’s life and we will be so proud to fund their important work.
The Talisker Whisky Atlantic Challenge offers potential sponsors, brands and ambassadors the opportunity to raise their profile on an international scale.
Sponsoring the team will give brands the opportunity to align with an event that reaches a potential audience of more than 3 billion people worldwide. A variety of sponsorship packages are still available and include logo placement on our boat, social mentions and so much more.
Our chosen charity for the challenge is Starlight UK, who believe in the importance of play and every child’s fundamental right to it. Their work supports play to make the experience of illness and treatment better for children and their families.
We’re amazed at the difference that their work makes to the children who benefit from their hospital play services, family events and experiences and we hope that you will be too.